7 Copywriting Tips to Scale Your eCommerce Like Rocket 🚀

Wanna know the difference between a pro-copywriter and noob-copywriter?

A noob copywriter will actually start writing.

It’s no secret that copywriting is an important part of any eCommerce site. If you have a product, but can’t sell it to people, then what good does it do you?

You have a great product that deserves to be sold.  But how do you actually sell it?

This post will go over 7 tips for writing successful copy for your products.

01: Understand Your Audience

The first step is understanding your audience. Who are you selling to? What do they want? What do they care about? Once you know who you’re selling to, it becomes much easier to cater your copy towards them.

Using data is another great way to easily understand who your audience is.

If you have a lot of sales, look at the IP addresses and locations of those purchases. What countries or states are they coming from? Also, what times do these people purchase most often? What devices do they use?

All of these are invaluable information that you can use in a copy.

02: Understand Your Competitors

You also want to know what your competitors are doing. How do they sell their products? What words and phrases do they use in the descriptions of those products?

Write Copy that is Unique for Each Product

03: Never Start With A Blank Paper

Outline your copy before you begin. What kind of structure do you want to use? How many paragraphs will each section have?

The easiest way is outlining is to follow a framework

PAS Framework

The PAS framework is a popular copywriting formula that can be used for any type of product. It stands for Problem, Agitate, and Solution.

Start by identifying the problem your product solves. Next, agitate that problem by describing it in detail. Finally, solve the problem with your product. This approach is simple to understand and easy to follow.

AIDA Framework

Another popular copywriting formula is the AIDA framework. It stands for Attention, Interest, Desire, and Action.

Start by grabbing your prospects attention with a strong headline that gets them interested in what you have to say.

Next paint an image of how awesome life will be after they buy your product. Finally close the sale by asking for their action.

PIES Framework

The PIES framework is similar to the AIDA model, but it’s easier to understand. It stands for Problem, Implication(s), and Solution.

Start by identifying the problem your product solves. Next, paint an image of how awesome life will be after they buy it. Finally close the sale with a solution to their problem.

This is just one example of many frameworks you could use for your copywriting. Find something that works best for you and stick with it! 👨🏻‍💼👩🏻‍🔬

How To Use These Frameworks

There are many different frameworks you can use when writing your copy. The best strategy is trying them out and seeing which one works the best for each product or situation that you encounter.

Once you find a formula that gives good results then stick with it until something better comes along. You want consistency in your sales page so that people know what they’re getting before they even read through everything else on there.

04: Write Like Humans Talk (Not Robots)

Avoid Buzzwords at All Cost 🚮💸😈🎲

One of the worst things you can do is use buzzwords in your copy. Not only do they make you sound like a robot, but people have no idea what they mean.

Instead, write like humans talk. Use everyday language that everyone can understand. This will help to connect with your audience and make them feel more comfortable buying from you.

05: Features vs Benefits (Understand the Difference)

Understand the difference between features and benefits. Features are what your product does. Benefits, on the other hand, are how those features benefit the customer (the end-user).

Features: it’s a laptop with an Intel Core i9 processor that has a clock speed of up to 2400 Mhz.

Benefits: This means you can run multiple applications at once without losing performance or lagging out in games.

You want to focus on talking about the benefits rather than listing off all of its features because most people don’t care if their laptop.

Laptip has an Intel core i processor (So what!!)

They just care if they can use this thing for work/games/etc while still getting great performance from it!

06: Craft Grand Slam Offers

The last tip is crafting grand slam offers. Grand slams are a way of describing the best possible offer you can make to your customers, usually something free and with maximum impact.

The idea behind it is that any reasonable person would jump at this chance to get such an incredible deal.

07: Test, Test, Test

The best way to improve your copywriting is to test it. Try different headlines, offers, and descriptions to see what works best. Use analytics to track how well each version of your copy performs.

You can also use surveys or feedback forms to get direct feedback from your customers about what they like and don’t like. This information can help you improve your copywriting skills over time.

Final Thoughts

Copywriting is an essential skill for anyone selling products online. By following these tips, you’ll be able to write copies that sell! 📧👨🏻‍💼👩🏻‍🔬

Copywriting for eCommerce can be a daunting task, but if you follow these tips, you’ll be able to write effective and persuasive copy that sells your product!

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